Blog

Coaching science, in practice

What we learn building AI coaching that has to survive a works council, a procurement review and an actual coaching supervisor.

Practice

From Boutique Expertise to Enterprise Scale: How D4S Partnership Built SOLAS with CoachBot

How a UK leadership consultancy built a proprietary AI coaching companion without compromising on IP, client trust or ICF-aligned standards — and won a landmark mandate by demonstrating it live.

Lewin Keller · 18 August 2026 · 9 min read