Blog
Coaching science, in practice
What we learn building AI coaching that has to survive a works council, a procurement review and an actual coaching supervisor.
Why Building Your Own AI Coach Is the Easy Part
Building an AI coach is getting easier. Knowing what good coaching looks like and proving your system delivers it is the harder part. David Meehan on why.
David Meehan · 21 September 2026 · 6 min read
10 September 2026
Rethinking Directiveness
Andrew Brown and Prof. Nicky Terblanche built two GROW coaching chatbots on CoachBot to test whether an AI coach has to be non-directive. 158 professionals later, the directive one came out ahead.
52 min9 September 2026
Only 10% of Your Workforce Gets a Coach. AI Just Broke That Model
A global coaching firm was ready to put AI agents in front of clients, then gave the AI to its coaches first. Lewin Keller and Will Linssen on trust, efficiency and the one thing AI still can’t touch.
66 min31 August 2026
Building AI Coaching: From Literacy to Maturity
What separates a real AI coaching bot from a chatbot with a persona, why coaches fear AI, and how the profession moves from AI literacy to AI maturity. Lewin Keller with host Smaranda Dochia on the Association for Coaching podcast.
29 August 2026
Executive Coaching: Transforming Leadership
Unlock leadership potential with an executive coach to enhance decision-making and foster growth. Discover tailored coaching for executives to drive organizational success.
29 August 2026
How Can AI Coaching Strengthen Leadership Development?
Revolutionize leadership development with AI coaching for professional development. Enhance employee skills using AI tools for continuous growth and practical workplace scenarios.
29 August 2026
Why Enterprise Coaching Investments Aren't Delivering — And What L&D Leaders Can Do About It
The coaching budget is not the problem. Where it lands is. What the 2026 data shows about the gap between coaching spend and coaching reach.
21 August 2026
Complement or compromise? A practitioner's guide to choosing AI tools responsibly
AI tools are entering coaching faster than our shared standards can evolve. Ten questions that separate a tool which complements your practice from one that quietly compromises it.
18 August 2026
From Boutique Expertise to Enterprise Scale: How D4S Partnership Built SOLAS with CoachBot
How a UK leadership consultancy built a proprietary AI coaching companion without compromising on IP, client trust or ICF-aligned standards — and won a landmark mandate by demonstrating it live.
15 August 2026
30 years of coaching experience, now baked into the infrastructure
Jonathan Reitz — MCC, ACTC, member of the ICF AI Task Force — joins CoachBot AI as Chief Coaching Officer, and will chair the Responsible AI & Coaching Quality Council.
13 August 2026
Markus Väth and CoachBot: Taking Proven Methodology to Scale
Markus Väth chose CoachBot as his AI coaching infrastructure. What happens when a proven methodology meets something that can actually scale it.
49 min5 June 2026
Who’s Responsible? 4 Billion People Need Coaching and Tech Companies Got There First
There are 120,000 certified coaches and 4 billion people who could use one. Lewin Keller joins Rebecca Rutschmann on The Edge of Human & AI to talk about the responsibility gap in AI coaching.
40 min5 April 2026
Why AI Is No Longer Optional for Coaches
Susan Caesar (ICF) and Lewin Keller on why AI has moved from nice-to-have to an essential layer for coaches, and how to add it without losing the coach's voice.
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What we learn building AI coaching that has to survive a works council and a coaching supervisor. No product news.