Only 10% of Your Workforce Gets a Coach. AI Just Broke That Model
Lewin Keller on Triple Win Leadership with Will Linssen: what AI already does better than a human coach, and why “we’re doing this for efficiency” is the fastest way to lose your team’s trust.
A global coaching firm was ready to put AI agents in front of clients. Their own coaches asked whether they were training their replacements, so leadership pulled the launch and gave the AI to the coaches first.
Will Linssen sits down with Lewin Keller, a coach and ex-Google technologist who has built over 250 AI coaching agents. They dig into why “we’re doing this for efficiency” is the fastest way to torch your team’s trust, what AI already does better than a human coach, and the one thing it still can’t touch. Plus Lewin’s prediction that soon there will be no job without agents underneath it.
In this conversation
Why only around 10% of a workforce ever gets a coach, and what changes when that constraint disappears
The efficiency pitch, and why it destroys trust with the coaches you need on board
What AI already does better than a human coach, and the one thing it still can’t touch
Why soon there will be no job without agents underneath it
Lewin Keller
Founder & CEO
Ex. Google, DoiT, Accenture · ACTP Coach · Investor & Advisor
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