Anna A. Tavis, PhD
Department Chair @ NYU, SPS | Clinical Professor, Global Top 50 HR Voice
AI coaching platform for coaches
Build your own AI coach. In your methodology.
CoachBot AI turns your frameworks, questions and tone into coaching chatbots your clients use between sessions. You test them, set the guardrails and decide what gets shared.
Leadership follow-up
Live, version 7 · Saved 14:12
Flow
Check-inStart
ExploreStage
Named what matters
ReflectStage
Beyond coaching
Hand over to MaraFinal stage
OptionsStage
CommitStage
CloseFinal stage
Stage
Explore
Instructions
Ask one open question at a time. Stay with the participant’s own words; do not summarise before they have finished.
Added to the prompt while a conversation is in this stage.
Moves on when
→ ReflectNamed what matters
→ Hand over to MaraBeyond coaching
1 of 4 · Example data
Your method, as stages
Each stage has its own instructions and the moments it moves on. This is your methodology, not a generic chatbot.
Trusted by 50+ leading coaching providers delivering transformation across global organizations
The category
What an AI coaching platform does for coaches
An AI coaching platform lets coaches build, test and run AI coaching assistants based on their own methodology. Clients use them between sessions: to reflect after a conversation, to prepare for a difficult one, to practice and to follow up on what they committed to.
That is different from an AI coach app, which coaches the end user in the vendor's method, and from a general chatbot such as ChatGPT, which answers whatever it is asked. On a platform like CoachBot AI the coach decides the method, the scope and what gets shared. Our practitioner's guide to choosing AI tools responsibly goes deeper.
Buying coaching for your own employees? CoachBot AI for organizations is built for HR and L&D teams.
Benefits
What coaching providers use CoachBot for
01
Win bigger deals
Enterprise clients now expect scalable, tech-enabled programs. Offer exactly that — under your brand, powered by your methodology — without a tech team or new hires.
02
Retain and expand clients
Coaching that ends when the session ends loses clients. Between-session AI support keeps coachees progressing and gives you more to show at renewal time.
03
Prove ROI
Stop relying on subjective coach reports. CoachBot measures coachee progress from conversation transcripts — giving you data that justifies every contract renewal.
THE PROBLEM
Your clients want coaching at every level. Your capacity doesn't stretch that far.
Enterprise programs now require scalable, tech-enabled delivery. But scaling with human coaches alone means hiring more, paying more, and risking the consistency that built your reputation.
WHAT COACHBOT MAKES POSSIBLE
Your methodology. Delivered to every level. Without adding headcount.
Extend your programs beyond 1:1 sessions, support entire cohorts continuously, and prove the impact — all without growing your team or relying on generic AI.
Use cases
Coaching chatbots coaches build first
Reflection 1 / 5
Between-session reflection
- Challenge
- Insights from a session fade before the next one.
- With Coachbot
- A CoachBot asks your reflection questions a day after the session and helps the coachee name one next step.
- Result
- Coachees arrive at the next session with notes instead of starting from zero.
The platform
An AI chatbot for coaches, with the controls a coach needs
Everything you need to build a CoachBot, prove it works and keep it within your standards.
Method Lab
Bring in your frameworks, questions and session structures. The CoachBot follows them instead of a generic script.
Evaluations before go-live
Test hundreds of conversations against your quality criteria before a single client sees the CoachBot.
Guardrails and escalation
Define what the CoachBot does not do. Sensitive topics go back to you.
Progress dashboard
See engagement and progress across a program without reading individual conversations.
How it works
From idea to deployed AI coaching. In days, not weeks.
Simple by design. Powerful at scale.
Encode your methodology
Bring your frameworks, programs, and content into your custom CoachBots and design for your audiences and use cases.
Test and refine your AI
Interact with your AI, run evaluations at scale, and refine how it behaves until it meets your standards.
Set guardrails and governance
Define boundaries, tone, and escalation rules so every interaction stays within your scope and standards.
Set up analytics and define outcomes
Use custom analytics and evaluations to track engagement, progress, and outcomes across every program.
Deploy across teams and organizations
Roll out via web app or integrate into your clients’ systems. Expand delivery without growing your team.
Compared
CoachBot AI, generic chatbots and AI coach apps
Three kinds of tools that all call themselves AI coaching.
| Criterion | Generic chatbots | AI coach apps | CoachBot AI |
|---|---|---|---|
| Works in your methodology | Partly | No | Yes |
| Tested with evaluations before clients use it | No | Partly | Yes |
| Hands sensitive topics back to a human | No | Partly | Yes |
| Coachee decides what is shared | No | Partly | Yes |
| Runs under your brand | No | No | Yes |
| Built for data privacy (GDPR, EU AI Act) | Partly | Partly | Yes |
| Price | Per seat, general use | Per user, vendor method | From €199/month |
What coaching professionals say about CoachBot.
“With CoachBot, we can deliver truly hybrid coaching – human where it matters, AI where it scales – and do so responsibly. It gives us a practical path to L&D for the AI era, where organisations develop both human talent and agent-enabled workforces.”
Steve Hendry Managing Partner at D4S Partnership, Executive Coach/Mentor “I've never seen a product that blends coaching ethics, developmental science, and scalable technology this seamlessly. For those serious about expanding impact without losing their soul, this is the future.”
Dr. Sheila Boysen-Rotelli MCC, executive leadership coach, facilitator, author, TEDx speaker, and professor“I remain critical of AI in coaching. But the potential to deepen the coaching process, if developed ethically and transparently, is enormous. I've built my first AI tools with CoachBot not to replace the human connection, but to enrich it.”
Dr. Christine Vitzthum CEO, 2TOP GmbH, Doctorate in Coaching, EMCC Global Master Practitioner
In practice
Coaches who already build with CoachBot AI
Quality council
Responsible AI Coach Quality Council
Rebecca Rutschmann
Co-Founder Viva La Coaching | PCC & SP | AI in Coaching Researcher & Consultant
Stella Lee, PhD
AI Literacy Architect | L&D/EdTech Researcher | Digital Learning & Workforce Enablement
James E. Varnham
ICF Board Director, FLPI | International speaker on human-centered AI, change and the future of work
Dr. Benita Mayhead
Executive Coach & Coach Supervisor | EMCC U.K. Director for Coaching Practice
Sheila Boysen-Rotelli, PhD
MCC | Professor and Executive Coach | TEDx Speaker
Jule Deges
Behavioral Scientist | Coach & Consultant | PhD Candidate
David Taylor-Klaus
MCC | CTPC | Founding Member ICF AI Advisory Council
Roger DeWitt
Master ADHD Coach & Mentor | MCAC | PCC | MAPP
Responsibility
An AI coach that never pretends to be human
01
No human-like avatars
Coachees always know they are talking to an AI. Your CoachBot carries your name and logo.
02
Sensitive topics go back to you
You set the boundaries. When a conversation leaves them, the CoachBot refers back to you.
03
Privacy by design
Hosted in the EU, GDPR and EU AI Act aligned, certified by heyData. Your data never trains external models.
Start with your studio. Scale with your clients.
Solo
For independent coaches working with leaders and teams. Coaching between your sessions, in your method.
€199 /mo
- 1 coach seat
- Up to 20 active participants
- Up to 3 CoachBots
- Method Lab: encode your methodology, test it with evaluations
- Web app for your clients, available on mobile & desktop
- Custom branding — your name and avatar
- Progress insights to share with HR
- Built-in moderation and guardrails
Team
For coaching companies, agencies and consultancies deploying to client organizations.
€499 /mo
- Everything in Solo, plus:
- 3 team seats
- 50 active participants included
- Up to 15 CoachBots
- Unlimited client deployments
- API access for your website, app or platform
- Choose your preferred LLM (billed at model cost)
- Analytics and reporting dashboard
Scale
For larger coaching organizations running multiple client programs.
Custom
- Everything in Team
- Custom seats and CoachBots
- Bring your own model (BYOK)
- HRIS integrations (coming soon)
- Pooled usage — active participants draw from one shared allocation across all your programs
- Governed Org Memory option for client organizations
- Dedicated onboarding and support
FAQ
Questions coaches ask about AI coaching
- What is an AI coaching platform?
- Software that lets coaches build, test and run AI coaching assistants based on their own methodology. Clients use them between sessions for reflection, practice and follow-up. The coach sets the content, the guardrails and what gets shared.
- Can AI replace a human coach?
- No. CoachBot AI works in the hours between sessions: reflection, preparation, accountability. The coaching relationship stays with you, and sensitive topics are handed back to you.
- How is CoachBot AI different from ChatGPT or a custom GPT?
- A general chatbot answers whatever it is asked. A CoachBot follows your method, stays within the scope you define, hands sensitive topics back to you and is tested with evaluations before clients use it. Your data is never used to train external models.
- Who is CoachBot AI for?
- Independent coaches, coaching companies and consultancies who run programs for client organizations. HR and L&D teams buying coaching for their employees will find their page under For Organizations.
- What does CoachBot AI cost?
- Solo costs €199 per month or €1,990 per year, for independent coaches with up to 20 active participants. Team costs €499 per month, for coaching companies, with three seats and 50 active participants. Scale is priced individually. Solo and Team start with a free trial.
- How long does it take to get started?
- From account setup to first deployed CoachBot — typically within a day. No technical team required. We offer guided onboarding for all plans.
- Where is my data hosted?
- CoachBot is hosted within the EU. Data residency is European by default. GDPR and EU AI Act aligned. No external model training on your data.
- Can I use my own AI model?
- Yes. BYOK (Bring Your Own API Key) is available on request, allowing you to plug in your preferred LLM while keeping data within your own perimeter.
- What happens to my client's conversation data?
- Coachees control what gets shared with their coach or HR. Nothing is shared without their explicit consent. Aggregate analytics are available to program administrators without exposing individual conversations.
The organization asked if you could reach everyone. Now you can.
In days, your methodology becomes a deployed AI coaching experience under your brand. With your guardrails in place. Every employee supported.