Extend your reach. Build on ours.
Whether you refer a single opportunity or build AI coaching into your core offering, there's a path that fits where you are.
STRATEGIC PARTNER
Go to market together.
For coaching providers and L&D firms where the relationship goes beyond the platform. We build together, sell together, or bring each other into deals — depending on where you create the most value.
We build it for you
Your methodology, your clients, your brand — we handle the AI design and deployment. You focus on the relationship and the expertise.
Sell with us
We bring you into enterprise deals where coaching expertise is needed alongside the technology. Or you bring us into yours
Shape the product
Strategic partners get direct roadmap influence. The firms we go to market with help define what CoachBot becomes.
Already working this way
Partners like D4S Partnership and Optify are embedded in how we deliver at enterprise scale. If that's the kind of relationship you're looking for, let's talk.
AFFILIATE PARTNER
We close it
You stay involved as much or as little as you want. We handle the sales process and deployment.
Make the intro
You know an organisation that's ready. You connect us, we take it from there. No pitch decks, no demos on your end.
No pitch decks
You make the intro. We run the discovery, the demo, and the close. Your relationship stays intact.
You earn
20% of first-year contract value on conversion. 25% after your third referral in a calendar year.
NO STRINGS
No technical setup. No delivery responsibility. No awkward upsell conversations with your clients.
AI coaching needs a shared governance model. Most platforms don't offer one.
With most AI coaching tools, the vendor controls the system prompt and the organization has no visibility or input. There is no shared governance — just vendor lock-in.
Shared responsibility. Clear accountability at every layer.
CoachBot owns the infrastructure layer — guardrails, compliance, and security that cannot be switched off. You own the coaching layer — your methodology, your brand, your quality standards. Accountability is clear at every level.
FOR BOTH PATHS
What being a partner means in practice.
Co-marketing
Listed in CoachBot's partner directory. Joint case studies, thought leadership, and introductions to our enterprise network where it makes sense.
01Support
Strategic partners get dedicated onboarding, methodology design support, and a direct line to our team. Affiliates get everything they need to make a qualified intro — no technical knowledge required.
02Product influence
Strategic partners get direct input into the roadmap. The firms we go to market with help define what CoachBot becomes.
03Revenue
Affiliate commissions from 20% first-year ACV, rising to 25% after your third referral. Strategic partners build their own recurring revenue through licensed deployments and co-sold enterprise contracts.
04Ready to build something together? Let's talk.
Whether you're exploring the affiliate path or want to discuss a strategic partnership, we'll figure out together where you can create the most value.
Book a call