CoachBot vs Rocky.ai
CoachBot vs Rocky.ai for coaching companies.
Both let a coaching company deliver AI coaching in its own methodology to client organizations. Rocky.ai leads with self-service white-label sub-brands and many learning formats. CoachBot leads with governance: evaluation against your quality standards, coachee-controlled sharing and the documentation your clients' procurement asks for. Here is an honest comparison.
The short answer
Which one fits your coaching company
Choose Rocky.ai if you want to spin up a sub-brand for each client on your own domain from a self-service cockpit, with roleplays, courses and SCORM in the same tool.
Choose CoachBot if your clients' legal, HR and procurement teams have the final say. CoachBot is hosted on Google Cloud in the EU, its GDPR and EU AI Act transparency compliance was reviewed by heyData, and its data processing agreement is published. SOC 2 Type II observation period started October 2026 (report expected Q1 2027); ISO 27001 to follow. Coachees decide what is shared, and every CoachBot is tested against your definition of good coaching before launch.
Facts about Rocky.ai checked on rocky.ai on November 6, 2026.
Side by side
CoachBot vs Rocky.ai for coaching companies
Based on what each company publishes. Sources at the end of the page.
| Kriterium | Rocky.ai | CoachBot AI |
|---|---|---|
| Built for | Coaches, HR and L&D, coaching firms, schools, NGOs and individuals | Coaching companies and platforms that deliver programs to client organizations |
| Your methodology and content | Ja | Ja |
| White label | Your name, logo, colors and domain; a sub-brand per client | Your name, logo and avatar as standard; brand colors and fonts on Team; your own domain and emails on Scale |
| Setup per client | A sub-brand per client that inherits your content and settings | A separate workspace per client, each with its own CoachBots for different programs and audiences |
| API to embed in your product | No public API listed | Embed your CoachBot in your website, app or platform via API (Team and Scale) |
| SSO | Listed for corporate plans | SSO on request |
| Quality testing before launch | Not described | Tested before launch against your definition of good coaching, with a custom evaluation framework and synthetic conversations |
| What client organizations see | Dashboards with progress, scores and sentiment per client | Aggregated signals; coachees decide what is shared |
| Where coachees use it | Installable web app under your brand; native apps for the Rocky brand | Web app, with nudges by email, push and Slack |
| Voice | Ja | Voice coaching available on request |
| Languages | 29, including right-to-left | Any language the underlying model supports |
| Hosting | EU, per Rocky's Trust Charter | Google Cloud, EU region |
| Data processing agreement | Not listed | Published |
| Security assurance | No SOC 2 or ISO 27001 listed | SOC 2 Type II observation period started October 2026 (report expected Q1 2027); ISO 27001 to follow. Independent technical audit completed July 2026. GDPR and EU AI Act transparency compliance reviewed by heyData. |
| Training on your data | Coaching conversations not used to train AI models | No training of external models on your data |
| Pricing for organizations | Teams $99/month (5 users) or $199/month (20 users); $1–10 per user for selected partners | Team from €499/month (up to 50 active participants). Client programs priced per active participant. Scale: contact us. |
Where Rocky.ai is the better fit
We would rather you pick the right partner than the wrong one.
Self-service sub-brands
Rocky.ai lets you create a sub-brand per client, with its own logo, seats, languages and domain, from one cockpit and without a sales call.
Many formats in one tool
Roleplays, courses, self-assessments, SCORM import and export and a community. If you want one tool to replace a learning platform, Rocky covers more ground.
SSO and HR systems
Rocky.ai lists SSO and integration with existing HR systems for its corporate plans.
Try before you talk
A 14-day trial and a build tier from $29 a month let you shape a coach before committing to a team plan.
FAQ
CoachBot vs Rocky.ai: questions coaching companies ask
- What is the difference between CoachBot and Rocky.ai?
- Both turn a coaching company's methodology into AI coaching for its clients. Rocky.ai is a broad self-service system with white-label sub-brands, roleplays, courses and a shop. CoachBot focuses on governance: CoachBots tested against your quality standards, coachees deciding what is shared, EU hosting and the security documentation enterprise clients ask for.
- Which is better for white label AI coaching?
- If self-service brand control per client is your main criterion, Rocky.ai offers a sub-brand and domain per client. At CoachBot, your name, logo and avatar come as standard, Team adds brand colors and fonts, and Scale adds your own domain and emails in your name. Each client gets its own workspace, and on Team and Scale you can embed your CoachBot in your website, app or platform via API. Compare both in a demo with your own client in mind.
- Do CoachBot and Rocky.ai have SOC 2?
- CoachBot: SOC 2 Type II observation period started October 2026 (report expected Q1 2027); ISO 27001 to follow. An independent technical audit was completed in July 2026. We found no SOC 2 or ISO 27001 statement on rocky.ai (checked November 6, 2026).
- How do CoachBot and Rocky.ai handle training on client data?
- Rocky.ai's Trust Charter states that coaching conversations are not used to train AI models. CoachBot never uses your data to train external models. Gemini via Vertex AI in the EU is the default in all plans. On Scale, you can bring your own API key for ChatGPT (OpenAI), Claude (Anthropic) or Mistral.
- How much does CoachBot cost for organizations?
- Team from €499/month, for up to 50 active participants, with Gemini included. Client programs are priced per active participant, and Scale is priced on request. Rocky.ai lists team plans at $99 and $199 a month and $1–10 per user for selected partners (November 2026).
- How long does it take to launch a program?
- Your first CoachBot can be live within a day. With our done-for-you PILOT framework you get a prototype in two weeks and a foundational CoachBot in four. Rocky.ai states a branded deployment can be live in hours and a full build-out typically takes two to four weeks.
- What support do coaching companies get?
- Every plan includes email support and onboarding. On Team and Scale, Premium Prompting Support can be added as a paid add-on.
Sources
How we compared
We compared what each company publishes on its own website. Prices and features change, so check the current pages before you decide. We review this page regularly.
Rocky.ai white-label platform, retrieved November 6, 2026
Rocky.ai pricing for organizations, retrieved November 6, 2026
Rocky.ai FAQ, retrieved November 6, 2026
Rocky.ai Trust Charter, retrieved November 6, 2026
Rocky.ai is a trademark of its owner. This page is not affiliated with or endorsed by Rocky Robots Ltd.
You own the method and the brand. We own the guardrails, security and compliance.
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