Blog
Coaching science, in practice
What we learn building AI coaching that has to survive a works council, a procurement review and an actual coaching supervisor.
66 min31 August 2026
Building AI Coaching: From Literacy to Maturity
What separates a real AI coaching bot from a chatbot with a persona, why coaches fear AI, and how the profession moves from AI literacy to AI maturity. Lewin Keller with host Smaranda Dochia on the Association for Coaching podcast.
21 August 2026
Complement or compromise? A practitioner's guide to choosing AI tools responsibly
AI tools are entering coaching faster than our shared standards can evolve. Ten questions that separate a tool which complements your practice from one that quietly compromises it.
15 August 2026
30 years of coaching experience, now baked into the infrastructure
Jonathan Reitz — MCC, ACTC, member of the ICF AI Task Force — joins CoachBot AI as Chief Coaching Officer, and will chair the Responsible AI & Coaching Quality Council.
49 min5 June 2026
Who’s Responsible? 4 Billion People Need Coaching and Tech Companies Got There First
There are 120,000 certified coaches and 4 billion people who could use one. Lewin Keller joins Rebecca Rutschmann on The Edge of Human & AI to talk about the responsibility gap in AI coaching.
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What we learn building AI coaching that has to survive a works council and a coaching supervisor. No product news.