Blog
Coaching science, in practice
What we learn building AI coaching that has to survive a works council, a procurement review and an actual coaching supervisor.
52 min9 September 2026
Only 10% of Your Workforce Gets a Coach. AI Just Broke That Model
A global coaching firm was ready to put AI agents in front of clients, then gave the AI to its coaches first. Lewin Keller and Will Linssen on trust, efficiency and the one thing AI still can’t touch.
66 min31 August 2026
Building AI Coaching: From Literacy to Maturity
What separates a real AI coaching bot from a chatbot with a persona, why coaches fear AI, and how the profession moves from AI literacy to AI maturity. Lewin Keller with host Smaranda Dochia on the Association for Coaching podcast.
49 min5 June 2026
Who’s Responsible? 4 Billion People Need Coaching and Tech Companies Got There First
There are 120,000 certified coaches and 4 billion people who could use one. Lewin Keller joins Rebecca Rutschmann on The Edge of Human & AI to talk about the responsibility gap in AI coaching.
40 min5 April 2026
Why AI Is No Longer Optional for Coaches
Susan Caesar (ICF) and Lewin Keller on why AI has moved from nice-to-have to an essential layer for coaches, and how to add it without losing the coach's voice.
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What we learn building AI coaching that has to survive a works council and a coaching supervisor. No product news.