Blog
Coaching science, in practice
What we learn building AI coaching that has to survive a works council, a procurement review and an actual coaching supervisor.
52 min9 September 2026
Only 10% of Your Workforce Gets a Coach. AI Just Broke That Model
A global coaching firm was ready to put AI agents in front of clients, then gave the AI to its coaches first. Lewin Keller and Will Linssen on trust, efficiency and the one thing AI still can’t touch.
18 August 2026
From Boutique Expertise to Enterprise Scale: How D4S Partnership Built SOLAS with CoachBot
How a UK leadership consultancy built a proprietary AI coaching companion without compromising on IP, client trust or ICF-aligned standards — and won a landmark mandate by demonstrating it live.
13 August 2026
Markus Väth and CoachBot: Taking Proven Methodology to Scale
Markus Väth chose CoachBot as his AI coaching infrastructure. What happens when a proven methodology meets something that can actually scale it.
40 min5 April 2026
Why AI Is No Longer Optional for Coaches
Susan Caesar (ICF) and Lewin Keller on why AI has moved from nice-to-have to an essential layer for coaches, and how to add it without losing the coach's voice.
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What we learn building AI coaching that has to survive a works council and a coaching supervisor. No product news.