Blog
Coaching science, in practice
What we learn building AI coaching that has to survive a works council, a procurement review and an actual coaching supervisor.
21 September 2026
Why Building Your Own AI Coach Is the Easy Part
Building an AI coach is getting easier. Knowing what good coaching looks like and proving your system delivers it is the harder part. David Meehan on why.
10 September 2026
Rethinking Directiveness
Andrew Brown and Prof. Nicky Terblanche built two GROW coaching chatbots on CoachBot to test whether an AI coach has to be non-directive. 158 professionals later, the directive one came out ahead.
29 August 2026
Why Enterprise Coaching Investments Aren't Delivering — And What L&D Leaders Can Do About It
The coaching budget is not the problem. Where it lands is. What the 2026 data shows about the gap between coaching spend and coaching reach.
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What we learn building AI coaching that has to survive a works council and a coaching supervisor. No product news.